Track Owners Association, Inc. Featured Raceway
May-June 2000

Go Slot Car Racing !!

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Kelley Allen's and Dennis Demole's
The Raceway

87 East Merritt Avenue
Merritt Island, Florida 32953
Phone: (321) 453-7223 (RACE)
Cell Phone: (407) 403-5343
E-mail: Website:

Monday - Thursday – 3 p.m. to 10 p.m.
Fridays - - - - - - - - - - - 3 p.m. to 11 p.m.

Saturdays - - - - - - - - - 12 p.m. to 11 p.m.
Sundays - - - - - - - - - - - 12 p.m. to 6 p.m.
Finished Tri-Oval in front of store  Reconditioned Hillclimb track I'm mad about slot cars!
Dale Earnhardt fans Each track has a color monitor Pit area between tracks
Ms. Kelley Allen tech-ing cars behind the counter Resurfaced, repainted and re-braided 155' Hillclimb Dennis Demole, partner; Terry Tawney and Dave
Tri-Oval bank section Mike - builder of the Tri-Oval Tri-Oval around the support pole
Dave taking a break Partner Dennis Demole World famous Terry Tawney

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The photographs Kelley sent along with his story pretty much tell the tale. Within the space of a month the former location was closed down and moved from U.S. 1 in Cocoa and into a larger facility on nearby Merritt Island. The dynamic duo of Dennis Demole and Kelley Allen purchased the raceway from the former owner in November of 1999. Both had very bright and creative ideas on how to make the already-successful raceway even better.

When they bought the raceway it had a slightly modified 136’ Engleman and the facility already had quite a few "regulars." Even though The Raceway sported a very good program for racing, but the original facility was a bit on the smallish side. Dennis and Kelley wanted to expand and add a second track. They did, and Kelley writes:

"After talking with other track owners our mission became quite clear. There are already two good raceways within an hour or so drive.

In order to attract more, newer, younger racers we were going to have to move to a larger building. Our desire was to attract a wider variety of driving skills so we determined that our best course was to add the ever-famous "Tri-Oval" that is so popular in NASCAR racing. We have one of the biggest right down the road in Daytona Beach.

In order to accomplish this we modified our existing track layout, converting it from a road course to a very fast 105’ Tri-Oval. We also purchased a 155’ Hillclimb from Elite Raceway in Davie, Florida. Both tracks required complete resurfacing, entirely new coats of paint on the surface and sides as well as installing all new braid. We enjoyed the Grand Opening of The Raceway on April 22nd.

We are offering expanded inventory of slot car parts to go along with our new expanded racing schedule. Due to the overwhelming popularity of NASCAR racing in our area we already have a great following for those classes of cars. We’re offering FREE TRACK TIME on Tuesdays and Thursdays of each week. This has already become a very popular feature of our new store because we were lucky to find and rent space right next door to a huge Home Depot…a wonderful location! This area also has many good places to eat and we are only 10 minutes from the beach and the Atlantic Ocean surf!

We are very proud of our new, large facility and we have a lot of pit space for not only our own racers but when the FSRA visits with their racers from around the state of Florida. We crank up the AC and keep it a nice, cool 72 degrees year-round. Anyone wanting to be one of the fastest racers around these parts will have to look no further than our display cases and walls of goodies!

The Raceway has also introduced it’s first commercial product for the slot racing market – DADDYO’s TRACK CLEANER. We’ve included a flyer on this new product in the envelope with this issue. Any track owner out there, tired of smelling Coleman Fuel or Naptha, no longer has to because this new track cleaner will do the job and your nose will not be offended! Those of you who can get online, please go to our site (URL listed below) then click on the Daddyo’s Link.

To close, I would certainly like to add a "special mention" to a lot of special people. As any raceway owner knows…we would never have opened our doors were it not for all our local racers pitching in to help out! They were stellar in the construction phase and setting up of this new raceway. THANKS, GUYS!!!

Kelley Allen - The Raceway
87 East Merritt Avenue
Merritt Island, Florida 32953
Phone: 321-453-7223 (RACE)
Cell Phone: 407-403-5343

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